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Nike SB Dunk x Concepts: Continuation of unique and unique ideas

Nike SB Dunk x Concepts: Continuation of unique and unique ideas

  • Saturday, 08 May 2021
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According to Tony Shoe news, in 2020, Boston's trendy store Concepts will once again join hands with Nike to launch the brand new Nike SB Dunk with the theme "TurDUNKen". Concepts is a trendy store located in Cambridge City established in 1996. With a unique and distinctive creative perspective, Concepts has developed from a basement on Brattle Street to this day. In 2008, Concepts teamed up with Nike to launch the first Nike SB Dunk Lobster skateboarding shoes, which became famous all over the world for a while. The shoes fully demonstrated the unique New England humor of Concepts, and the secret of making it famous in the sneaker circle-the ingenious packaging has attracted the attention of countless sneaker lovers. Following the successful launch of Nike SB Dunk Lobster, Concepts has successively presented a variety of interesting SB Dunk shoes, including "Pig's Flying" with special shoelace buckle design, "Holy Grail" and "Ugly Christmas Sweater" series, etc. . The "TurDUNKen" brand new shoes launched this time once again show the unique creativity and infinite fun of Concepts to the fullest.


Tony Shoe Nike SB Dunk x Concepts

"We never take ourselves very seriously, but Concepts is very good at sports and luxury products." Concepts creative director Deon Point said. "One thing people tend to overlook is a sense of humor, and we like to create fun, which is also one of the shoe design concepts."

Each of the Concepts SB Dunk series allows the shop staff to give full play to the humorous and interesting side of the product. SB Dunk is their canvas, and their works give the public unlimited fun. Since the grand sale of the first co-branded skateboard shoe in 2008, SB Dunk has given Concepts unlimited space for creativity. Because of this, SB Dunk occupies a special place in the development of Concepts.

"If we didn't try to add some extra creativity, I don't know if the lobster theme would be so successful," Point said. "Regardless of our traditions, Concepts is just a small, remote store. Even though we started earlier than many stores, we are still working hard to make it more perfect. This is some thinking after launching those popular shoes."

Tony Shoe Nike SB Dunk x Concepts

Today, the status of Concepts is unquestionable, and the new flagship store on Newbury Street in Boston also makes Concepts even more famous. And this time TurDUNKen continues its long tradition of exaggerating the theme of cooperation.

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